Why slow fashion is essential — and how we embody it at LO NEEL
The fashion industry is at a turning point. For too long, fast fashion has encouraged overproduction, waste, and a lack of respect for both the environment and human rights. At LO NEEL , we believe that a different path is not only possible, but absolutely necessary. That's why we're proud to be pioneers of slow fashion, offering a model that respects nature, animals, and people.
What is slow fashion and why is it necessary?
Slow fashion is about choosing quality, ethics, and sustainability . This means:
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Create clothing in limited quantities to avoid overproduction and waste.
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Use innovative, ecological and vegan materials to minimize our environmental impact.
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Ensure fair working conditions and transparency throughout the production chain.
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Encourage thoughtful consumption — choose timeless and durable pieces.
By embracing slow fashion , we are responding to the urgent need to reduce fashion's carbon footprint, protect biodiversity, and ensure the dignity of everyone involved in creating our clothes. We believe that every choice we make, as designers and consumers, has an impact on the world we share.
LO NEEL: our daily commitment
At LO NEEL , sustainability is at the heart of everything we do. We go beyond trends, crafting every piece with eco-friendly materials and ethical practices to preserve the planet. From innovative vegan fabrics to responsible production, we're redefining fashion—one conscious choice at a time.
We are proud to:
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Using exceptional and innovative materials: Our collections feature rare and bio-sourced fibers such as pineapple fibers (Piñatex), rose petal , organic soy fiber , natural mulberry fiber , as well as GOTS -certified organic cotton and recycled materials. Each material is selected for its low environmental impact and unique beauty.
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Produce in limited editions: We deliberately create small series of each model, ensuring exclusivity and reducing waste. This approach is at the heart of our slow fashion philosophy .
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Upholding our vegan and ethical values: PETA certified , we never use animal materials and do not test on animals. Our workshops are certified for their social responsibility, and most of our pieces are handmade, using ancestral know-how.
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Promoting transparency: We are committed to traceability and total transparency in our processes. At LO NEEL , each material is chosen with care, each manufacturing stage is designed to respect humans, animals and the planet.
Our pride and our mission
We were honored to receive the Chanel Designer Award and to be recognized among the most responsible brands in France, with a Clear Fashion score of 89/100. As official members of Paris Good Fashion , we contribute to making Paris the capital of responsible fashion.
Our story is above all a story of passion : that of a mother and daughter, inspired by nature and convinced that fashion can be beautiful, innovative, and responsible. We believe that by choosing slow fashion, we can revolutionize the industry and inspire others to join us in this adventure.
At LO NEEL , we pride ourselves on being the brand that reinvents and elevates sustainable fashion—where every garment tells a story of creativity, respect, and hope for a better future.
Together, let's redefine fashion—one conscious, beautiful piece at a time.
Image generated using artificial intelligence.
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