The LO NEEL Peacock: a symbol of transformation, beauty and consciousness

At LO NEEL, every detail has an intention. Every embroidery carries a meaning. And since the brand's beginnings, one motif has recurred, collection after collection: the peacock .

More than just an ornament, it has become the living emblem of LO NEEL—a symbol of transformation , connection to nature , and assertive femininity . Hand-embroidered in cannetille , it embodies the brand's committed elegance.

The peacock: a strong symbol, chosen with care

In many cultures, the peacock carries powerful meanings:

• In India, it embodies inner beauty , wisdom and protection .

• In Greek mythology, it is linked to Hera , goddess of feminine power.

• In spiritual symbolism, the peacock evokes rebirth , transformation and clear vision .

At LO NEEL, he is all of these things. He embodies the conscious, powerful, and constantly evolving woman—one who moves forward with grace, but without compromise.

Embroidered in cannetille: know-how at the service of meaning

This symbol is never printed or industrialized. It is hand-embroidered , using the rare cannetille technique—a delicately spiraled plant-based thread, placed stitch by stitch to create relief, texture, and light.

Each peacock is therefore unique , alive , slightly different depending on the piece and the hand of the craftsman. It is placed with precision: on the back, on a sleeve, near the heart... Where it takes on meaning.

A pattern that respects the nature it represents

LO NEEL is a vegan , ethical and eco-responsible brand. It was therefore essential that the peacock – a messenger of nature – be represented without harming it.
The threads used are plant-based , the fabrics are certified organic , and production is carried out in socially and ecologically committed workshops .

Thus, each peacock is not only beautiful, but carries a profound message:
It is possible to create luxury without exploitation.

The LO NEEL peacock: a silent manifesto

This signature motif needs no words. It tells the story of a fairer, slower, more conscious fashion.
It is a form of textile poetry , which links past and future, ancient know-how and modern vision.

Discover in our collections

You will find the LO NEEL peacock embroidered on several iconic pieces, such as:

• the Erika Black Star dress

• the Chloé jacket

• the Hoshi Indigo dress

• and many more...

Wearing LO NEEL clothing is a commitment.
To wear the peacock is to affirm the beauty of a changing world.