Handcrafted embroidery at LO NEEL
At LO NEEL, every detail has a soul.
Behind every stitch, every meticulously placed bead, lies ancestral know-how and a deep passion for craftsmanship. More than just clothing, our creations tell the story of the expert hands that perpetuate, in our partner workshops in India, embroidery techniques passed down from generation to generation.
Indian heritage at the heart of our creations
In India, embroidery is a centuries-old art, rich in regional traditions and unique symbols. We collaborate with artisans specialized in handwork, capable of creating everything from the most subtle stitches to the application of beads, sequins, or metallic threads.
Our workshops are chosen for their ethical commitment, their respect for humanity, and their desire to preserve these rare gestures. Each piece is created with patience, far from industrial pace.
A dialogue between threads and pearls
For each collection, we carefully select noble and durable materials: soft and luminous threads, natural or recycled materials, beads applied one by one. Each motif, inspired by nature or geometric shapes, is designed to interact with the garment, giving it meaning and not simply adorning it.
The peacock, signature symbol
LO NEEL's emblem, the peacock is featured in numerous embroideries: finely crafted feathers on our iconic shirts like the Bis Shirt in embossed organic cotton, or peacocks in gold thread made using the traditional zari technique on the Fiby Green Shirt . Inspired by original designs created in Athens in 2018, this motif pays homage to the refined culture of India. A symbol of beauty, strength and uniqueness, it embodies our vision: to combine slow fashion, aesthetic poetry and artisanal know-how.
Unique pieces, imbued with humanity
No two LO NEEL embroidery designs are exactly alike: every irregularity is a testament to the human touch, the time spent, and the attention paid. Wearing a LO NEEL piece means wearing a piece of history, a fragment of India, and a more conscious fashion.
At LO NEEL, embroidery is not just a detail: it is our signature, a poetic thread that connects cultures, generations and values.