VEGAN FASHION WEEK

From October 10 to 15, 2019, the second edition of Vegan Fashion Week was held in Los Angeles, in the United States.

LO NEEL was invited to participate, already being considered (even with only a few months of existence) as an example to follow, in a fashion environment to be revolutionized, as the first 100% vegan French brand.

Going to Los Angeles to present LO NEEL in the United States was a great first for the creators, Loane and Frédérique; this allowed the brand to open up the market for ethical, eco-responsible and vegan fashion on an international scale. Indeed, this allowed LO NEEL to become known by the international press, like the Japanese magazine Shenken Magazine which devoted a long article to us.

During our participation in Vegan Fashion Week, we had a stand similar to that of Who's Next so that visitors could discover, touch and try our pieces. We also had the chance to attend the Vegan Awards ceremony which took place at the Ace Hotel in Los Angeles. The ceremony opened with a superb concert by committed singer Kate Nash.

Vegan Fashion Week and our trip ended with a fashion show presenting pieces from all the designers present at this Fashion Week.

We are very happy to have had the opportunity to participate in an event of this scale, and to have been able to promote LO NEEL internationally.