IMPACT 2019

WHO'S NEXT, IMPACT, SEPTEMBER 2019

The weekend of September 6 to 9, 2019 we were at Who's Next!

What is Who's Next?

The largest fashion show in Europe. The hottest and trendiest designers from around the world come to present their new collections. New for 2019 was the IMPACT event. It is a new branch of the show created with the aim of promoting more ethical and eco-responsible fashion, respectful of the environment. This is why LO NEEL was invited to be present for the first edition of IMPACT. This made it possible to bring together in one place brands that are committed to respecting the same social and environmental values. The goal is to promote creators who have the most minimal or no impact on our planet.

The slogan of the new IMPACT show is “ Act now for positive fashion ”. It corresponds perfectly to the spirit and approach of LO NEEL, thanks to the common values ​​that we share, our slogan being “ Act for change. Act with style. Be LO NEEL. »

It was an honor to participate in the inauguration of such an initiative as it was our first show. As a young and first 100% vegan French designer brand, exposing our pieces to a very receptive and interested audience was a great opportunity to make ourselves known. Subsequently, around ten press articles appeared. They contributed to the influence of LO NEEL and its innovative materials.

It was also on this occasion that Marie Guillou joined the LO NEEL team! From this beautiful weekend in September, she took charge with Loane, the co-founder of LO NEEL, of the Communication and Press Relations part of the brand. We were very happy to expand the LO NEEL team and community. This around the values ​​of commitment, respect and above all desire.