RITZ Fashion Show
Share
LO NEEL AND THE ORIENTAL FASHION SHOW
In June 2019, LO NEEL participated in its first Fashion Week at the Oriental Fashion Show. The show took place at the Ritz Paris in collaboration with the OFS. The OFS is the Oriental Fashion Show, an organization which promotes independent oriental designers by organizing shows each year during Fashion Week in Paris. LO NEEL was invited to one of them and to parade in the sustainable section alongside two other brands.
Thanks to this first invitation to Fashion Week, the young LO NEEL team was able to discover how a fashion show is organized and the dynamism backstage. This was not the first Fashion Week for Frédérique, our designer, since she has worked in the fashion industry for 30 years. On the other hand, it was the first time for his daughter Loane, co-founder of LO NEEL.
The Fashion Show
It's a special atmosphere, very effervescent because everyone involved in the show, whether the technical teams, the designers or the models, are in the rush. We run in all directions, designers are everywhere, there is a lot of glitter, makeup artists and above all stress.
Excitement is an integral part of Fashion Week and the fashion world in general. This experience was very beneficial for LO NEEL, both on a human and professional level since the Oriental Fashion Show gave us significant visibility, especially in the press, even though our first collection had only been released a few days before.
We would particularly like to thank Hind Joudar, the founder of the Oriental Fashion Show, for inviting LO NEEL to participate and for being able to detect significant potential in our brand.